Marketing-led business change.
A common thread that binds our work is deep-seated belief that we can make a profound difference to the companies and brands we work with. In fact we are not very good at tinckering at the edges. That is why so much of our work is about the business foundations of launch and re-launch, positioning and re-positioning. Our consultants have helped to launch companies like Nuqul Automotive, Hoppecke, Autobus and e-kartak. We have also helped Audi, Cadillac, Opel and Volkswagen to create more compelling positionings and defined offers.
A dedication to rigorous analysis and research lies beneath these public demonstrations of our work. Markets are scoped and scaled, hypotheses tested qualitatively and quantitatively, and scenarios modelled. Strategic recommendations are built on firm foundations.
An aptitude for creative interpretation and the appreciation of a wide range of possibilities enable us to stretch thinking beyond the conventional, resulting in outcomes which are uniexpected and distinctive.